Do You Know the 5 Biggest Mistakes to Avoid!

Cameron Herold of COO Alliance: Raising Funds With the Right Money

Cameron Herold is the Founder of COO Alliance, where he masterminds growth that helps his clients double both revenues and profits in three years or less. He is a serial entrepreneur, speaker, and author, and he’s also known as the CEO Whisperer. By the age of 35, Cameron had already built two $100 million companies, including 1800-GOT-JUNK. 

Cameron is a top-rated international speaker and the best selling author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less and Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable.



Here’s a glimpse of what you’ll learn

  • Speed round with Cameron Herold
  • Cameron’s three resources in life and how it affects his decision to say yes to an ask
  • Cameron talks about the one offer he regrets turning down 
  • Cameron’s criteria for asks to to determine which ones to say yes or no to 
  • How do you ask investors for references?
  • Why you should go after the right kind of money for investment
  • The recipe for overcoming uninformed optimism 
  • How to ask for help when you’re feeling vulnerable

In this episode…

When it comes to raising capital, many founders often start their search from friends and family. Well, Cameron Herold says that’s the wrong group of people to start asking from. Instead, it would help if you went after the hard money first, and when you do, you want to make sure that you don’t take the wrong kind of money. 

How do you know which investor’s money to take? Cameron Herold says to use the threat of reference check technique. But what does that entail and how do you ask for help when you’re desperate and feeling vulnerable?

Tune in to this episode of What’s Your Ask with Stephanie Sims as she asks Cameron Herold of COO Alliance about finding the right investor, making an effective ask, and more. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

Visit their website to take their online assessment test to help you find out which kind of funding is the best fit for your business right now. They also have a ton of resources to help you understand business processes and financial decision-making that can help you start and build your own empire so be sure to check them out.

Stephanie has over 20 years of experience having worked with companies like Goldman Sachs and CSFB. If there’s anyone with their heart in the right place when it comes to championing the dreams of small business owners and startup companies, Stephanie is that person. Let Finance-Ability help you get the funding you need and deserve to get your dreams soaring high towards your own brand of success.


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